Last month, IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) two years after launching Project Rearc, an initiative to help publishers work together to monetize first-party data on the open web. Back in August, Sovrn signed on as the first SSP supporting the effort.
Want to learn more about identity, SDAs and balancing privacy with personalization? Check out our recent webinar on the topic.
Sovrn adds depth and diversity to its board with the appointment of two new members, bringing new voices and broad experience to enhance our vision for impact and growth. Read More
The eCommerce revenue trend is hot - and not projected to cool off anytime soon. Now is a great time to up your ecommerce game. Download the report to learn:
Why affiliate revenue plays a key eCommerce role in publishing
How to diversify eCommerce revenue streams beyond content
Key considerations, including culture, technology, and staff, to optimize ROI
Whether you’re a content publisher, social influencer, or app developer, it’s important to be on the lookout for sales opportunities. Seasonal trends and shopping holidays are a great way to to maximize your reach and drive more revenue. Our shopping calendar makes it easy! Keep an eye out for our Q2 calendar dropping early next month.
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